As soon as most people put up a web site, they want to be found in the search engines. There is a bit of mystery and magic to getting a high ranking. The common term for this process is Search Engine Optimization. This process is a bit of an artform, but when you get down to it, these are the main things to remember:

1. Your site must be relevant to the category in question.

2. The fresher the content, the higher the ranking.

3. The more popular your site, the higher you will climb.

4. Linking is important!! The more people that link to your site, the more important your site appears. In addition, the more popular the sites that link to you, so goes the importance of their link, hence a higher ranking for you.

5. Make your site search engine friendly -- use text instead of images, use ALT tags on your images that reference the topic or category of your site, and use the keywords within the text that is important to you.

6. Meta Tags -- use them to describe your site, denote the keywords that you wish to highlight, and specify how often your site should be revisited due to updated content.

7. Is traffic critical? Worth paying for? Buy keywords from Google & Overture. These two search engines encompass approximately 90% of all web searches.

8. If traffic is worth paying for, we recommend our customers visit Volacci.com. Volacci is a professional Search Engine Optimization company that helps you drive traffic to your website. We have worked with them before and refer all our customers to them because of their quality of service and results.

A Few Helpful Links:

• Volacci
• http://www.elixirsystems.com/seo_techniques.htm
• http://www.ads-links.com/searchenginetipsrankings.shtml
• http://www.searchenginestrategies.biz/
• http://www.submit-it.com/subopt.htm